Digital Marketing Manager

To apply please send resume and sample work to info@afaccessories.com

AndWest and Cowgirl Confetti are two fast-growing accessory brands in the western, work, and bohemian industry. We are a family-run company looking for a part-time marketing manager (20–24 hours/week) with the option to grow into a full-time role.

Responsibilities:

• Ability to construct and implement successful email campaigns

• Supervise e-mail campaigns and social media for two brands

• Implement new strategic initiatives from inception through completion

• Develop long-term business opportunities; Identify and work with prospective customers

• Ensure marketing materials are well thought out and ready for launch

• Maintain and/or refresh online advertisements

• Utilize the sales pipeline system (CRM) for tracking sales function

• Utilize Google AdWords and Google Analytics to monitor performance

• Able to provide recommendations for appropriate channel mix and spend across paid search, social, and display

Qualifications:

• Bachelor’s Degree in marketing-related field

• 3+ years brand marketing work experience in the western, accessories, or jewelry field

• Experience working with and supporting multiple brands

• Track record of innovation, delivery, and performance

• Sophisticated written and verbal communication skills

• Superior relationship builder and networker

• Experience setting up and optimizing paid social media campaigns and social media posts and engagement

• Experience implementing and optimizing campaigns for any of the following platforms: Facebook, Instagram, YouTube, LinkedIn, Pinterest, TikTok, Snapchat, Google Paid Search, Google Display, etc.

• Strong analytical skills for measuring/tracking success

• Must be local to Southern California